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We understand that privacy and the security of your personal information is extremely important. This policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.
This policy applies to you if you use our products or services over the phone, online or by using any of our websites or interacting with us on social media. This policy gives effect to our commitment to protect your personal information.
Who are we?
Atlantic Microwave Limited build and sell a range of equipment, components and interconnects under its AtlanTecRF brand. Information about these products can be accessed via atlantecrf.com
Atlantic Microwave is also the UK sales representative for a number of technology partners. Information about these products can be accessed via amrf.co.uk
Atlantic Microwave Limited is also a distributor and stockist for XMA Corporation in Europe. Information about these products can be accessed via www.microrf.eu/
What sorts of information do we hold?
Atlantic Microwave collects data about you that is limited to the kind of information that can be found on a typical business card: first name, last name, job title, employer/company name, work address, work email, and work phone number.
In some cases, we may ask you to provide additional professional information such as the size of the company you work for, the industry type or the product you enquired about.
In the case of product purchases we will also record product bought, delivery address, payment and invoice details. And if one of our products is bought through one of our approved representatives then the contact details of the representative will also be connected with the record.
We also collect website usage information using cookies.
We also collect information from other sources such as our partners, specialist companies that provide customer information (like credit reference agencies, fraud prevention agencies, claims databases, marketing and research companies).
How do we use your information?
When you provide your personal details to us we use your information for our legitimate business interests to carry out our work of selling products to you. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for direct marketing, maintaining the security of our systems, data analytics, enhancing, modifying or improving our products/services, identifying usage trends and determining the effectiveness of our campaigns and sales.
We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider to be our 'Legitimate Interests'.
We will also hold information about you so that we can respect your preferences for being contacted by us.
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by using our contact details below.
Who we might share your information with?
Our representatives – we may pass your personal data to carefully selected representatives (third parties) for the purpose of processing your enquiry or order. We work with representatives, suppliers, and agencies so they can process your personal information on our behalf but only where they meet our standards on the processing of data and security. We only share information that allows them to provide their services to us or to facilitate them providing their services to you.
Other organisations and individuals – we may transfer your personal information to other organisations in certain scenarios. For example:
If required to by law, under any code of practice by which we are bound or we are asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions;
If we need to do so in order to exercise or protect our legal rights, users, systems and Services; or
In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.
International transfers of your information
You have the right to access the personal information that we hold about you in many circumstances. This is sometimes called a 'Subject Access Request'. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge.
Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.
If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.
Right to stop or limit our processing of your data
If you would like to exercise these rights, please contact us via email – firstname.lastname@example.org
How long do we keep your information for?
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.
Links to other websites
When we use third party organisations to process information on our behalf, we will select reliable third parties and processing will be subject to written agreements between ourselves and the third parties processing the data. These written agreements specify the rights and obligations of each party, and will provide that the third party has adequate security measures in place and will only process information on specific written instructions from us.
By email: email@example.com
By post: GDPR, Atlantic Microwave Limited, 40a Springwood Drive, Braintree, Essex, CM7 2YN
You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Please go to www.ico.org.uk/concerns to find out more.